Does your website color choice dramatically affect your visitor’s web-experience?
Color is part of our everyday lives, whether it is choosing what clothes you wear in the mornings to picking the car you drive, but does it have an impact so far as your site visitors are concerned, and if it does, why is that?
We are accustomed from birth to recognize different colors..in actual fact, we learn color before we learn to read. Colors that we see each and every day can trigger instant emotions.
Take RED for example:
It’s seen as a very powerful color which prompts strong emotions. Whether it is a red Ferrari sports car, a bullfighter’s cape or an office executive wearing a red tie, we know this color to represent the expression of power and confidence.
So moving on, which are the best ones to choose for business websites in general and how can we use those colors to connect with our visitors.
Colors can go through trends, just like everything else, but there are some specific ones which seem to stand the test of time.
Blacks, greys and white are high contrasting colors and are quite commonly used to give off an air of sophistication. A couple of examples of sites where these are used is the Mayo Clinic and Tesla Motors.
A slightly more vibrant color can be used with the above color scheme, but usually it’s only in one or two places throughout the site, maybe to highlight a specific location on the site or for an interaction button.
Sometimes a complete design is used as a secondary color, with a large image, which makes it more attention grabbing to the viewer. Toyota is a great example of this.
Consumer websites generally tend to use a more dominant supporting color. Target are a great example of this, where their predominant logo color is red which endorses their brand identity. The predominant color they use can be seen across their website in various different areas.
Another great attention grabber is with the use of large open spaces across the page with dark colors and a large image. This is more common in some of the more luxury brands of item for places like Jack Daniels or Breitling for Bentley
It is extremely easy to see in all of these examples that for each and every one of them, color is the most important thing. Although the whitespace which was shown in the first examples creates the impression of an open and forthcoming website, black as a background color with a large image shows confidence and authority.
So it really is dependent upon what type of image you want to create, or how you want your visitors to portray you and your service/product.
Pick wisely and make the right choices when creating your website and it will give out to your visitors the story you want to tell and just what your customers want to hear from you.
What does your website say about you and your product or service? We would love to know what has worked for you so we can share this with our readers – please leave us a comment.
Recently added Guided Search from Pinterest
If you are an avid Pinterest user then this brief rundown on the recently added guided search feature will interest you. If you’re not, then you may find it useful getting started.
It’s basically been created to help you find, just what you are looking for or if you’re just browsing and not sure what you are looking for. You can sift through the 30 billion pins and 750 million pin boards and find exactly what you have been searching for with this new search facility.
The guided search provides you with keyword ideas and suggestions which narrows down your search results. If your search term is somewhat vague and you are just exploring, rather than going directly for a specified product, then we think Pinterest is a better choice as opposed to searching Google.
What we mean is that if you are looking to purchase one specific item and want to know just where to buy it from, then you are better off with Google, but say for example you were looking to buy a new phone case, but you didn’t know which type, color or style you want, then Pinterest is going to give you some seriously exhaustive ideas and choices!
Here’s briefly how it works
You just type in your term at in the top search bar, and underneath you will be given some guides, which show up just below the search bar. They are there to give you some keyword ideas, which you can add to your search, or if you don’t see any categories immediately underneath the search bar you can click on the arrow to the far right and scroll through the other choices.
If you find a keyword that is relevant to what you are looking for, all you need to do is click on it and it will add to your search bar. You can always remove these keywords from the search bar by clicking on the X next to the term. It’s a really great visual tool or search engine for inspiration.
As a default setting, the guided search results will show up as individual pins, but you can also select relevant people pinning the items you are interested in as well is a really good way to network and find others who are into your niche or market. There is a good chance that you may find some pins they have posted which you find interesting.
By clicking through the different options on how you view the results you can swap between boards, pinners and your pins.
You might even still want to search by a particular topic, which you can do through the drop-down box with the 3-horizontal lines.
Once you’ve chosen your topic, guide boxes will show up before the results are given so you have further options to choose from before you get the search results.
If you prefer to use the guided search on your mobile phone then this won’t be a problem, as this search option was available as a mobile app way before it was rolled-out on the internet.
Got anything to add to this store? We would love to share your comments?
Twitter Adds Enhanced Ads!
This week twitter has added a great new feature to maximize advertising options. For small or medium size businesses, there is now a quicker and much easier way to get your finest content out there in front of more of your Twitter followers.
Their very first ad platform was launched in 2013 and since then they have set about developing a great range of different products to help small or medium businesses achieve their marketing goals.
So let’s see what their new promotion tool is all about.
We all know that it only takes a few clicks of a mouse to tweet, but with Promoted Tweeting which you can do directly from your activity dashboard, you can drive that all important business in the right direction. By using this tool your tweets will be targeted to the right type of audience, and of course those people who have similar interests. These are the audiences that you really need to be targeting, and those who are going to be the most interested in your Tweet.
It’s said by Twitter that tweets which are promoted from smaller to more medium sized businesses are 32% more likely to be visited.
So How To You Get Started?
Here’s a quick run-down of what to do.
- Log into your activity dashboard
- Pick the tweet that you want to promote. It’s probably best to pick one that’s already doing well with your followers, such as those with high impressions or engagement ratings.
- Select how much you want to budget for the promotion. (If you haven’t already signed up at this stage for Twitter Ads you will be prompted to create an account)
- Then you can sit back and watch who engages with your tweet (real time). Not only that you will be able to see who re-tweets and how many URL clicks you get on that particular promoted tweet.
It’s that simple, and don’t forget “quick promote” is now openly available to any small or medium business, across the world.
You can sign in right here to Twitter Analytics and get started.
We would really love to hear if you have started using Quick Promote with Twitter, and what sort of results you’ve had…leave us a comment!
Hitting the “publish” button and then sitting back and waiting for the magic to happen won’t produce a miracle.
There is a great deal more to gaining exposure with a wider audience than just great content writing. Don’t get us wrong, writing stunning content that will WOW your audience is no bad thing, but there are a few more little steps that you can take to increase your website exposure.
These day’s you quite literally cannot afford to overlook social media. But don’t forget either that social booking can also help you to increase your reach. Facebook and Twitter platforms both provide the ability for people to like and share content, but social bookmarking sites are more specifically focused. But, they are still great tools for promoting any kind of content.
Let’s give you an example of just some of the websites which newbie internet marketers overlook. StumbleUpon, Digg and there’s also Delicious, and these sites are designed specifically for content to be shared and rated.
Social bookmarking in general gives a central platform where people can rate, curate and annotate content. And, don’t be fooled into thinking it’s something fairly new..it’s been around for quite a while, since the 1990’s in fact, but it wasn’t really heard of much until Delicious made it popular back in 2003.
So what are the benefits of bookmarking?
Way back in April 2012, when Google launched their algorithm update, social bookmarking pretty much stopped being one of the more large-scale link building techniques. But, it does still give some noteworthy benefits without too much time and effort. When it comes to search engines, social media has really had quite a positive influence as far as website standing is concerned.
The greatest benefit has to be that social bookmarking can boost the traffic to your website. Websites can become great referral sources with more and more people sharing its content, thereby increasing exposure.
But there’s also niche bookmarking websites which can benefit you with a more specific and more targeted audience, which in turn brings better qualified visitors to your site. It is believed that increased social signals which are helped by social sharing are said to have a really positive effect on search engine ranking, which will in turn increase your exposure in the results.
As well as some of the more well-known sites, there are a few smaller ones which directly focus on more specific niches. Technorati could be really interesting for blog owners, or perhaps for someone who is more into web designing, may like Design Float?
Top Rules – Effective Social Bookmarking
Always remember that just like anything you do for your business, you should keep good practices, just like you would for any other social media marketing you undertake. Checkout Googles Webmaster Guidelines and this will give you a more clear idea of what the do’s and do not’s are. Also remember that Google penalizes those who use high numbers of links from low-quality sites. So remember, it is best to go with quality and relevance when choosing your links.
Although you can use the bookmarking sites when have mentioned earlier, and they can be used for pretty much any type of website, irrespective of it’s niche, watch out for those smaller niche sites which may not be all that suitable for promoting your site. Target the best audience you can get by using the best networks you can.
Don’t leave profiles incomplete on any of the bookmarking sites you use. Profiles that are not completed are more than likely to be skipped over by your audience. It looks unprofessional!
Remember the interaction element. Don’t think that social bookmarking is just about you promoting your website, or your content, promote other people’s stuff too and become part of the community. As a general rule of thumb about ¾ of the content you bookmark should be related to your niche, but from other’s websites.
Keep your eye on the ball and make sure you provide quality content each and every time. In time, you will start to see traffic increase and your content being shared by more and more people.
Remember it’s all about building your online presence in your niche or market.