Does your website color choice dramatically affect your visitor’s web-experience?
Color is part of our everyday lives, whether it is choosing what clothes you wear in the mornings to picking the car you drive, but does it have an impact so far as your site visitors are concerned, and if it does, why is that?
We are accustomed from birth to recognize different colors..in actual fact, we learn color before we learn to read. Colors that we see each and every day can trigger instant emotions.
Take RED for example:
It’s seen as a very powerful color which prompts strong emotions. Whether it is a red Ferrari sports car, a bullfighter’s cape or an office executive wearing a red tie, we know this color to represent the expression of power and confidence.
So moving on, which are the best ones to choose for business websites in general and how can we use those colors to connect with our visitors.
Colors can go through trends, just like everything else, but there are some specific ones which seem to stand the test of time.
Blacks, greys and white are high contrasting colors and are quite commonly used to give off an air of sophistication. A couple of examples of sites where these are used is the Mayo Clinic and Tesla Motors.
A slightly more vibrant color can be used with the above color scheme, but usually it’s only in one or two places throughout the site, maybe to highlight a specific location on the site or for an interaction button.
Sometimes a complete design is used as a secondary color, with a large image, which makes it more attention grabbing to the viewer. Toyota is a great example of this.
Consumer websites generally tend to use a more dominant supporting color. Target are a great example of this, where their predominant logo color is red which endorses their brand identity. The predominant color they use can be seen across their website in various different areas.
Another great attention grabber is with the use of large open spaces across the page with dark colors and a large image. This is more common in some of the more luxury brands of item for places like Jack Daniels or Breitling for Bentley
It is extremely easy to see in all of these examples that for each and every one of them, color is the most important thing. Although the whitespace which was shown in the first examples creates the impression of an open and forthcoming website, black as a background color with a large image shows confidence and authority.
So it really is dependent upon what type of image you want to create, or how you want your visitors to portray you and your service/product.
Pick wisely and make the right choices when creating your website and it will give out to your visitors the story you want to tell and just what your customers want to hear from you.
What does your website say about you and your product or service? We would love to know what has worked for you so we can share this with our readers – please leave us a comment.